Lecture by Alenka Gregoric | Cultural Jet lag – Museums in/and the region | Museum of Contemporary Art, Skopje, 18 December 2017, 20.00 h.
Press to Exit Project Space together with Museum of Contemporary Art invites you to the lecture by Alenka Gregorič, artistic director and curator at the City Art Gallery Ljubljana, Slovenia.
One of the oldest and the most developed organisational structures of the art system is a museum. The basis for the professional working of a museum – collection policy, programming and exhibition activities, public communications, publishing, education, and marketing – is a coherently conceived vision. But today, when museums seem to focus principally on ways and means of marketing their collections and collection-related content, it is necessary to be aware of the dangers of marketing-based approaches in the conception of museum polices.